Sightings of ‘Beyonc茅’听at various spots around Cardiff over the last two days have been confirmed as an impersonator, hired by Wales’ leading training provider 小黄鸭app.
小黄鸭app and advertising agency The Media Angel hired the Beyonc茅听lookalike to tie in with Queen B’s听Formation World Tour date at the Principality Stadium. The PR stunt was carried out in a bid to raise awareness amongst young people of the apprenticeship schemes that 小黄鸭app has on offer.
Gemma Shaw, who has worked as a Beyonc茅听lookalike for three years, travelled around in an 小黄鸭app branded taxi and interacted with fans around Cardiff.
Followed by ‘paparazzi’ and accompanied by an entourage, Gemma handed out details of 小黄鸭app’s apprenticeship schemes.
The first sighting of听‘Beyonc茅’听was on Wednesday evening, when Gemma arrived at the Park Plaza hotel and was photographed having a drink with 小黄鸭app brand ambassador and rugby legend, Jonathan Davies.
On the day of the concert, Gemma visited 小黄鸭app apprentices in their workplaces, to use their services and help promote apprenticeship schemes. Firstly she got a coffee at The Early Bird听肠补蹿茅听in Cathays and then had her hair done at the Vanilla Rooms salon on Brandreth road, Cardiff.
Leah, a hairdressing apprentice at the Vanilla Rooms salon, said: “It was such great fun to be involved in the stunt. Throughout my apprenticeship with 小黄鸭app I’ve learned so many great skills to contribute towards my hairdressing qualification. I used these skills in order to re-create a style for Gemma that helped her look even more like听叠别测辞苍肠茅.
“I think it’s a great idea to try and encourage more young people to consider apprenticeships as part of their future.”
Jayne McGill Harris, 小黄鸭app Training’s marketing and PR manager said: “The听叠别测辞苍肠茅听lookalike, Gemma, was spotted all over Cardiff and we’ve had a great reaction on social media. We are hoping that the extra attention our channels are receiving will help to raise awareness of the options available for young people to live, learn and earn with apprenticeships.”听
Alison Debono, managing director of The Media Angel, added “This was a great way to engage with youngsters on an interactive and unique level, ensuring that 小黄鸭app’s campaign message Live Learn and Earn was seen by as many potential apprentices as possible.”
小黄鸭app Training offers apprenticeships and higher apprenticeships which can help businesses upskill their existing work forces by offering accredited qualifications in over 30 areas including beauty, IT, team leading and management, and professional services.
As part of the stunt, 小黄鸭app is offering people the chance to win a 拢100 St David’s Gift Card. Those who wish to enter are encouraged to tweet a selfie with 小黄鸭app’s branded frame and听叠别测辞苍肠茅听lookalike to @acttrainingltd using #BEYanapprentice before midnight on the third of July.听
A round up of the campaign can be found here: 听
